100% PASS 2025 SALESFORCE SALESFORCE-MARKETING-ASSOCIATE MARVELOUS RELIABLE BRAINDUMPS SHEET

100% Pass 2025 Salesforce Salesforce-Marketing-Associate Marvelous Reliable Braindumps Sheet

100% Pass 2025 Salesforce Salesforce-Marketing-Associate Marvelous Reliable Braindumps Sheet

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Salesforce Certified Marketing AssociateExam Sample Questions (Q74-Q79):

NEW QUESTION # 74
What is used to identify unique member records?

  • A. Primary Key
  • B. Subscriber Key
  • C. Foreign Key

Answer: B

Explanation:
In Salesforce Marketing Cloud, the Subscriber Key is used to identify unique member records. The Subscriber Key is a unique identifier for each subscriber in the database, ensuring that each record is distinct. This key is crucial for tracking subscriber interactions and preferences across different channels and campaigns within Marketing Cloud, maintaining a unified view of the subscriber's engagement and history.
The use of a Subscriber Key enables marketers to maintain a consistent subscriber identity, even if other attributes such as email addresses change, ensuring accurate tracking and personalization.


NEW QUESTION # 75
Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

  • A. Requiring the subscriber to complete a survey before allowing them to unsubscribe
  • B. Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
  • C. Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

Answer: B

Explanation:
One of the CAN-SPAM requirements for unsubscribing from commercial emails is providing a clear and easily accessible mechanism that does not require a subscriber to log in or provide extensive information to unsubscribe. This ensures that recipients can easily opt-out of future communications if they wish, without unnecessary barriers, which is a key aspect of respecting user preferences and complying with legal standards for commercial email communications.


NEW QUESTION # 76
A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.
Which components will the associate be able to see?

  • A. Goals, Population, and Alerts
  • B. Unsubscribes, Delivery Rate, and Goals
  • C. Click Rate, Bounce Rate, and Alerts

Answer: A

Explanation:
The Journey Health Panel in Salesforce Marketing Cloud Engagement provides insights into the performance and status of a marketing journey. The components visible in the Journey Health Panel include Goals, Population, and Alerts:
Goals: This component shows how effectively the journey is achieving its defined objectives, allowing marketers to measure success against predetermined benchmarks.
Population: This part of the panel provides information on the size and characteristics of the audience participating in the journey, offering insights into who is being targeted and engaged.
Alerts: Alerts notify marketers of any issues or significant events within the journey that may require attention, such as delivery problems, drops in engagement, or deviations from expected performance.
These components together offer a comprehensive overview of the health and effectiveness of a marketing journey, enabling marketers to make informed decisions and optimizations.


NEW QUESTION # 77
The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.
Which data privacy policy does this fall under?

  • A. GDPR
  • B. HIPPA
  • C. CAN-SPAM

Answer: A

Explanation:
The right to erasure, also known as the right to be forgotten, falls under the General Data Protection Regulation (GDPR). This provision allows individuals to request the deletion or removal of personal data when there is no compelling reason for its continued processing by the business. This right is particularly relevant in the context of digital data and is intended to offer individuals greater control over their personal information in the digital environment.
The GDPR mandates that organizations must comply with such requests under certain conditions, thereby strengthening data privacy and protection for individuals within the European Union and the European Economic Area.


NEW QUESTION # 78
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
*The two contentversionswill need to be evaluated on performance.
*The two content versions will need to be contained into one content block.
Which content block should the associate use?

  • A. Dynamic Content
  • B. A/B Test Content
  • C. HTML Content

Answer: B

Explanation:
For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B.
Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.


NEW QUESTION # 79
......

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